SEO ranking factors: What’s important, what’s not
Joaquin
14:23
This week, Google celebrated its 19th birthday . A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evalu...
viernes, 29 de septiembre de 2017
SEO
SEO
SearchCap: Bing Ads tracking, Google Home screen & Google Fred
Joaquin
13:04
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
Joaquin
10:19
Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Goog...
SEO
SEO
Targeting featured snippet and ‘People also ask’ SERP features
Joaquin
9:05
Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical ...
SEO
SEO
The trouble with ‘Fred’
Joaquin
7:59
Disclaimer: All criticism of Google spokespeople contained herein is impersonal in nature. I know they are only representing the internal d...
SEO
SEO
Search in Pics: Google balloon statues, a Fiat Polski car & massage chair
Joaquin
7:16
In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search engine companies, ...
SEO
SEO
Bing Ads adds URL tracking parameters for locations & extensions
Joaquin
7:16
To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and up...
jueves, 28 de septiembre de 2017
SEO
SEO
SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Joaquin
13:03
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
Make user-generated content your brand’s secret weapon
Joaquin
12:53
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say t...
SEO
SEO
Bing Ads announces new Editor features for ad extensions
Joaquin
10:16
Bing Ads announced on Thursday some new features in Editor related to ad extension management. These new features are now available for t...
SEO
SEO
Canonical tags gone wild
Joaquin
9:24
Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough...
SEO
SEO
Bug drops Sitelinks Searchbox from Google search results
Joaquin
8:33
A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippet...
SEO
SEO
Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Joaquin
8:29
Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more comp...
SEO
SEO
7 on-site SEO problems that hold back e-commerce sites
Joaquin
7:29
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to s...
SEO
SEO
Google local finder rolls out website mentions matching your query
Joaquin
6:18
Sergey Alakov first noticed that Google has begun rolling out the local finder website mentions that Google began testing earlier this mo...
SEO
SEO
Amazon just upped the ante in the battle of the virtual assistants
Joaquin
5:58
Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Googl...