SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions
Joaquin
13:06
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
viernes, 30 de junio de 2017
SEO
SEO
A winning process yields winning results: Conversion optimization tips from SMX Advanced
Joaquin
9:02
Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the...
SEO
SEO
LISTEN: Danny Sullivan reflects on 21 years covering the search industry
Joaquin
8:51
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmast...
SEO
SEO
Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’
Joaquin
8:27
Today’s Google doodle is a callout to French novelist, poet and human rights activist Victor Hugo. The doodle marks the publication date of...
SEO
SEO
AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
Joaquin
7:31
Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12 , has a whole new section t...
SEO
SEO
Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room
Joaquin
6:46
In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search engine companies, ...
jueves, 29 de junio de 2017
SEO
SEO
SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Joaquin
12:06
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
Email deliverability: making it to the inbox
Joaquin
10:36
With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their ca...
SEO
SEO
Featured snippets: Optimization tips & how to ID candidate snippets
Joaquin
9:31
Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [ what is the tal...
SEO
SEO
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Joaquin
9:26
Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...
SEO
SEO
What to make of the EU’s absurd antitrust ruling against Google
Joaquin
7:51
Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 ...
SEO
SEO
The value of an in-house SEO
Joaquin
6:56
Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time...
miércoles, 28 de junio de 2017
SEO
SEO
Canada Supreme Court orders Google to de-index site globally, opening door to censorship
Joaquin
15:46
The Canadian Supreme Court has ordered Google to de-index an e-commerce site — globally. This sets a disastrous precedent that opens the d...
SEO
SEO
Voice search and SEO: Why B2B marketers need to pay attention now
Joaquin
13:11
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby...
SEO
SEO
How the EU fine will ruin Google Shopping for the consumer
Joaquin
13:11
As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting crit...
SEO
SEO
SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade
Joaquin
13:01
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Joaquin
9:56
Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other ...