SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more
Joaquin
13:07
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
miércoles, 31 de mayo de 2017
SEO
SEO
7 great reasons to attend SMX Advanced in 2 weeks
Joaquin
12:12
Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for e...
SEO
SEO
Google adds Maximize Conversions automated bid strategy in AdWords
Joaquin
11:17
Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors...
SEO
SEO
Google’s latest search update gives art lovers a deeper dive into the masterpieces
Joaquin
11:17
Google is rolling out a new update for art-related searches today. According to the announcement, the Google Search team joined up with G...
SEO
SEO
How to use SEO to influence B2B buyers at every stage of the buyer’s journey
Joaquin
8:07
Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ...
SEO
SEO
Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize
Joaquin
7:17
Today’s Google doodle honors Iraqi-born architect Zaha Hadid, the first female architect to receive the Pritzker Architecture Prize. Hadid ...
SEO
SEO
The battleground of entities & reviews
Joaquin
6:57
For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search ...
martes, 30 de mayo de 2017
SEO
SEO
SearchCap: Google tests personal search, featured snippets CTR & Google Attribution
Joaquin
13:07
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
The Account-Based Marketing Guide for Modern Marketers
Joaquin
9:45
As a marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. ...
SEO
SEO
Google Attribution: What search marketers need to know
Joaquin
8:57
One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribut...
SEO
SEO
YouTube SEO: How to find the best traffic-generating keywords
Joaquin
7:57
Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch vi...
SEO
SEO
Another study shows how featured snippets steal significant traffic from the top organic result
Joaquin
7:32
A new study released today by Ahrefs shows how featured snippets have a negative impact on clicks to the first organic search result. Ahr...
SEO
SEO
Google adds ‘Personal’ search filter, then drops it
Joaquin
7:22
This past Friday, Google was displaying a new filter in the main Google search tools for showing personal results only. This feature was l...
SEO
SEO
How to track conversions like a pro
Joaquin
6:47
How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors ...
SEO
SEO
Journey analytics: The GPS for understanding your customers
Joaquin
4:37
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many co...
domingo, 28 de mayo de 2017
SEO
SEO
Modelos de Atribución en Analytics: Qué son y su utilidad por tipos
Joaquin
23:31
Los modelos de atribución es otra de las herramientas que Google Analytics pone a nuestra disposición, y que nos sirve para poder conocer qu...
viernes, 26 de mayo de 2017
SEO
SEO
SearchCap: Search trademark issues & search pictures
Joaquin
13:03
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...