SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google CEO Sundar Pichai joins Alphabet board
Jul 24, 2017 by Greg Sterling
During his tenure, Google’s stock has increased from roughly $650 to $995.
Got amazing content but no leads? 5 ways to rethink your paid strategy
Jul 24, 2017 by Todd Saunders
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
Here’s what performance advertisers are saying about Quora’s new ad platform
Jul 24, 2017 by Ginny Marvin
Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale?
Are you a content hoarder? Maybe it’s time for a blog cleanup
Jul 24, 2017 by Sherry Bonelli
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.