SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google makes it easier to see and share publishers’ real URLs from AMP pages
Feb 6, 2017 by Danny Sullivan
New anchor button enables copy-and-paste of URLs directly to publisher sites.
SMX West low rates expire Saturday. Register now to master SEO and SEM!
Feb 6, 2017 by Search Engine Land
You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including […]
84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
Feb 6, 2017 by Ginny Marvin
Both advertisers opted to drive users to their own sites instead of YouTube.
Google Maps updates Android app with real-time traffic info, nearby places & bus schedules
Feb 6, 2017 by Amy Gesenhues
Starting today, swiping up from the bottom of the Google Maps app home screen on Android displays a Places tab, Driving tab and Transit tab.
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Feb 6, 2017 by Hermes Ma
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.

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Link Building

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SEO

SEM / Paid Search