Google reviews schema guidelines now prohibit vulgar or profane language

Google has changed their guidelines for their reviews schema to prohibit the use of schema for reviews that contain profanity and vulgar language.

The new guidelines section added a line that reads, “profanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.”

This means that if you markup your reviews with schema for Google and some of the reviews contain profanity and vulgar language, that you need to remove those reviews from your web site or remove the schema.

Since reviews are left by your users, it can mean that you need to make sure to adapt your internal quality controls to ensure old and new reviews do not contain such language.

If you do allow profanity and vulgar language in your reviews, Google reserves the right to remove your rich snippets from the search results.

This was first spotted by Aaron Bradley.

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