SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Joaquin
13:02
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
martes, 31 de enero de 2017
SEO
SEO
New AdWords interface alpha is rolling out to more advertisers
Joaquin
11:47
Google has been slowly building out the new AdWords interface, first introduced last March . More accounts have been granted alpha access ,...
SEO
SEO
Google launches Ads Added by AdWords pilot: what we know so far
Joaquin
9:42
Automation is nothing new in AdWords, but this month, Google launched a pilot this month that adds new text ads to advertisers’ accounts. D...
SEO
SEO
How to go above and beyond with your content
Joaquin
8:12
We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when ...
SEO
SEO
How machine learning impacts the need for quality content
Joaquin
8:07
Back in August, I posited the concept of a two-factor ranking model for SEO . The idea was to greatly simplify SEO for most publishers and ...
SEO
SEO
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
Joaquin
7:20
First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end . And with that, Google is roll...
SEO
SEO
The PPC industry would not exist under Trump’s immigration policy
Joaquin
7:20
President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even if...
SEO
SEO
Majestic successfully prints the internet in 3-D in outer space
Joaquin
6:03
As you may remember, Majestic, an SEO toolset company, set off on a voyage last year to print the internet in 3D in outer space . Well, we ...
SEO
SEO
Google mobile-friendly testing tool now has API access
Joaquin
5:37
d8nn / Shutterstock.com Google has released a new API for the mobile-friendly testing tool named the mobile-friendly test API . The A...
lunes, 30 de enero de 2017
SEO
SEO
Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
Joaquin
15:07
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software pla...
SEO
SEO
SearchCap: Google News AMP, LSA survey & Google doodle
Joaquin
13:02
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
Google AMP results in Google News more than doubles
Joaquin
10:02
A report from RankRanger, a toolset that tracks the Google results, shows that the AMP results shown in the Google News section for mobile...
SEO
SEO
SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Joaquin
9:03
Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketin...
SEO
SEO
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
Joaquin
8:22
links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of ...
SEO
SEO
Let’s make 2017 the year of honest reviews!
Joaquin
7:42
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does...
SEO
SEO
Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist
Joaquin
6:42
Google is honoring Japanese internment camp survivor Fred Korematsu on what would have been the civil rights activist’s 98th birthday. Bor...
viernes, 27 de enero de 2017
SEO
SEO
SearchCap: Google expanded text ads, PPC tips & indexed URLs
Joaquin
13:06
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ...
SEO
SEO
[Reminder] Live webcast: How to create a single source of data truth for marketing
Joaquin
9:51
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher c...
SEO
SEO
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Joaquin
9:36
Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood wateri...