SearchCap: Google expanded text ads, PPC tips & indexed URLs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
  Jan 27, 2017 by Purna Virji

  Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.

• How to check which URLs have been indexed without upsetting Google: A follow-up
  Jan 27, 2017 by Paul Shapiro

  How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.

• Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
  Jan 27, 2017 by Ginny Marvin

  If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.

• Search in Pics: Warrior helmet, Google auto rickshaw & colorful lockers
  Jan 27, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google warrior helmet: Source: Instagram Google lockers: Source: Instagram New Google Philippines Office: Source: Twitter Google […]

• [Reminder] Live webcast: How to create a single source of data truth for marketing
  Jan 27, 2017 by Digital Marketing Depot

  According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to get there. Join Cardinal Path’s […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Using marketing automation to create successful email programs in 2017
• Do organic keyword rankings matter anymore?
• What’s love got to do with Valentine’s Day?
• The essential guide to pharma SEM
• [Reminder] Live webcast: How to create a single source of data truth for marketing
• Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
• MailChimp moves toward becoming a marketing platform with Facebook ads feature
• [Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
• After a most lively year, where does live video go in 2017?
• Twitter’s NFL streams averaged 265,800 viewers per minute across 10 games
• How much should B2B companies invest in digital marketing?
• Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
• Microsoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud services
• Google: $26 billion in Q4 revenue beats expectations but earnings down

Search News From Around The Web:

Local & Maps

• Is Google My Business Cutting Back on Live Support?, Mike Blumenthal
• "The Floating Piers" in Google Earth, Google Earth Blog
• A Google Maps error has turned Bangkok into a gigantic park, TechCrunch

Link Building

• PR Campaigns that achieved links and coverage this week, Branded3

Searching

• Answer: Searching by not overthinking it…, SearchReSearch

SEO

• Google Tries To Launch All Their Algorithms Globally Now, Search Engine Roundtable
• How to Choose a Good SEO Company for Your Business or Website – Whiteboard Friday, Moz
• How to prepare for voice search, Yoast
• How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt), Search Engine Guide
• Protect your site from user generated spam, Official Google Webmaster Central Blog
• SEO for E-Commerce is the Ultimate Guide to Search in 2017, Merkle

SEM / Paid Search

• Ensure Bing Ads Are Part Of Your PPC Efforts, PPC Hero
• Five plays to score a touchdown with your Big Game campaigns, Bing Ads Blog
• Google AdWords Bug With Ad Disapproval Notices, Search Engine Roundtable
• Google AdWords Now Testing Orange Ad Label, Search Engine Roundtable
• Google AdWords Testing Non-Carousel PLAs in Mobile Search Results, thesempost.com
• Google Testing Horizontal Scrollable Local Pack Ads, Search Engine Roundtable
• New Release: Our Q4 Branded Keywords Report, brandverity.com

Search Marketing

• Video: Google Update, Layout & AdWords Tests, SEO & More, Search Engine Roundtable

The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.