SearchCap: Google Maps parking, iProspect report & Google’s spinner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Maps will tell you how hard it will be to find parking
  Jan 26, 2017 by Barry Schwartz

  Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.

• The essential guide to pharma SEM
  Jan 26, 2017 by Justin Freid

  Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.

• Do organic keyword rankings matter anymore?
  Jan 26, 2017 by Julian Connors

  With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.

• What’s love got to do with Valentine’s Day?
  Jan 26, 2017 by Mona Elesseily

  Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.

• Google “spinner” Easter Egg returns interactive spinning wheel at top of results
  Jan 26, 2017 by Amy Gesenhues

  Do a search for the word “spinner” and you’ll get an interactive spinning wheel that lets you choose anywhere from two to twenty numbers.

• iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent
  Jan 26, 2017 by Ginny Marvin

  The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.

• Bessie Coleman Google doodle celebrates 125th birthday of first African-American female aviator
  Jan 26, 2017 by Amy Gesenhues

  Coleman earned the nickname “Queen Bessie” during her career as an exhibition pilot.

• Can you prove social media is working?
  Jan 25, 2017 by Digital Marketing Depot

  Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities. It’s hard to navigate, let alone map and measure. This Social ROI Template from Tracx will give you advice on goal-driven analysis and which […]

• Be the first to see the updated SMX West agenda
  Jan 26, 2017 by Search Engine Land

  Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether you’re a veteran or just […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook updates News Feed algorithm to focus on video completion rates
• Be the first to see the updated SMX West agenda
• Twitter announces Explore, a discovery tool
• How data and technology will affect your marketing in 2017
• Square launches ‘For Every Kind of Dream’ brand campaign with powerful film about refugee entrepreneur
• Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
• [Webinar] A whirlwind tour of the 5 disruptions reshaping marketing
• Best of both: Making TV and digital work in unison
• Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
• 9 studies for landing pages that work
• Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending
• Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
• Choosing the right marketing automation software for your business
• Facebook begins to test a feature to kill Snapchat

Search News From Around The Web:

Local & Maps

• Google Adds "Help Improve Accuracy" Box to Some Local Listings, thesempost.com
• Google Maps for iOS gets real-time ‘Popular Times’ in latest update, iphone.appleinsider.com
• Splitting Google Earth Polygons and Paths, Google Earth Blog
• Yandex Panorama Mt.Everest Expedition, Russian Search Marketing

Link Building

• Deep Dive: Toxic Links, martinibuster.com
• Fresh Index Doubles (Historic Index Passes new Milestone), Majestic Blog

Searching

• Lost in Translation no more with Word Lens in Japanese, blog.google

SEO

• Challenge – Featured Snippets. How to find opportunities and win them., Marie Haynes Consulting
• Google Search Console Showing Warnings For Infrastructure Updates, Search Engine Roundtable
• Google’s Algorithms Can Ignore Rel Canonical When URLs Contain Different Content. Here’s Proof., gsqi.com
• SEO Health Check – Can we future-proof our sites?, State of Digital

SEM / Paid Search

• Use Google Search Console to Evaluate PPC & Organic Search Data, Metric Theory
• What You Need To Know About Click And Bot Fraud, PPC Hero

The post SearchCap: Google Maps parking, iProspect report & Google’s spinner appeared first on Search Engine Land.