SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Danny Sullivan: My new role as advisor for Third Door Media
  Jun 26, 2017 by Danny Sullivan

  Search Engine Land continues on strong, with an outstanding team in place.

• Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
  Jun 26, 2017 by Ginny Marvin

  The latest version of Bing Ads Editor features several new usability improvements.

• Bing Ads now offers competitive share of voice metrics
  Jun 26, 2017 by Ginny Marvin

  Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.

• SMX Advanced: A paid search roundup
  Jun 26, 2017 by Andreas Reiffen

  What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

• 5 successful B2B AdWords best practices for any company
  Jun 26, 2017 by Todd Saunders

  For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.

• Small business SEO: Your questions answered
  Jun 26, 2017 by Marcus Miller

  Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.

• 10 questions to ask when selecting marketing automation software
  Jun 23, 2017 by Digital Marketing Depot

  You’ve decided to implement a marketing automation platform…great! This white paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• What makes for a valued martech provider?
• SMX Advanced session: Mobile-First For The Advanced SEO
• Danny Sullivan: My new role as advisor for Third Door Media
• B2B vs. B2C: What’s the social strategy?
• Timeline: Google’s ongoing efforts to address brand safety on YouTube
• Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
• Is retargeting dying?
• Four ways brands can boost retail channel sales through content
• Compare 9 paid search campaign management tools

Search News From Around The Web:

Industry

• Google could be a day away from at least $1 billion EU antitrust fine, MarketWatch
• Google job interview process: Questions Larry Page and Sergey Brin ask, Business Insider
• You’ll Be Busy Danny Sullivan; Meet the New TDM Team, Third Door Media

Local & Maps

• Google Tests Large Swipeable Images For Hotel Listings, Search Engine Roundtable

Link Building

• Email Outreach Tips: +22 Link Building Email Templates, Kaiserthesage

SEO

• A Google Algorithm Update Brewing Now?, Search Engine Roundtable
• Ask Yoast: Use a 302 or 307 redirect?, Yoast
• Bing & Google Do Not Share An Index, Search Engine Roundtable
• Google: Prepare For Mobile First Index By Checking For Noindex & Faulty Redirects, Search Engine Roundtable
• Here’s Why Metadata Matters for SEO – Here’s Why #124, Stone Temple
• You Don’t Sell “Products.” Descriptive Nav for Better SEO and UX, SEM Rush

SEM / Paid Search

• Attributing Your Brand’s PPC Success Accurately Across Platforms, PPC Hero

Search Marketing

• The Difference Between SEO and SEM, Ignite Visibility
• 3 Ways To Improve B2B Lead Quality, PPC Hero
• Paint by Numbers: Using Data to Produce Great Content, Moz

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