SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google testing new look for local inventory ads in place of local pack
  Jan 18, 2017 by Ginny Marvin

  The test is another effort to monetize local queries on mobile.

• Bing Ads rolls out scheduling for ad extensions
  Jan 18, 2017 by Ginny Marvin

  The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.

• How artificial intelligence drives PPC automation
  Jan 18, 2017 by Frederick Vallaeys

  As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.

• TripAdvisor adds new enhanced listings products for hotels, restaurants
  Jan 18, 2017 by Greg Sterling

  New subscription-revenue offerings give more control to hotels and restaurants over review and photo presentation.

• Google Android search app will keep trying your searches when your internet connection is poor
  Jan 18, 2017 by Barry Schwartz

  Don’t you hate it when your phone loses its internet connection and you can’t search for something on Google? Well, Google’s latest Android app makes that experience a lot better.

• Create new possibilities for your SEO & SEM campaigns
  Jan 17, 2017 by Search Engine Land

  2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensions and voice search, the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How to build links without creating content: 5 examples
• Three concepts to help you hit this year’s targets
• Methbot: The beginning of the end for digital ad fraud
• Mind the store: Using AdWords to drive offline sales
• YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots
• MarTech Landscape: What is RTIM?
• Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
• 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
• Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
• What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
• 6 best practices for building a developer community
• Instagram accounted for 70% of GQ’s social revenue last year
• TripAdvisor adds new enhanced listings features for hotels, restaurants
• Create new possibilities for your SEO & SEM campaigns

Search News From Around The Web:

Local & Maps

• Safari iOS Adds Click to Call to Direct Search Answer, Mike Blumenthal

SEO

• 1 dumb SEO tactic that will get your site penalised, Branded3
• 15 Crucial Elements of an Informative SEO Audit, Stone Temple
• Google Intrusive Interstitials Mobile Penalty Still Rolling Out, Search Engine Roundtable
• Googlebot’s Crawl Budget and Crawl Demand: How It Impact’s Your Site’s Visibility in Search Results and How You Can Improve It, Keylime Toolbox
• Ranking in Bing vs Google for SEO, What You Need to Know, John Lincoln, Ignite Visibility – YouTube
• SEO fact or fiction?, Yoast

SEM / Paid Search

• Making the Bing Ads landing page every customer’s one-stop shop, Bing Ads
• Analyzing The Data: Top PPC Metrics and the Stories They Tell, semrush.com
• Four resolutions for Shopping success in 2017, Inside AdWords
• The Simple Beauty Of A PPC Bid Template, PPC Hero

Search Marketing

• How to Research and Target Informational Search Queries, State of Digital

The post SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches appeared first on Search Engine Land.