SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google announces new online-to-offline features on the cusp of the holiday shopping season
Oct 24, 2017 by Ginny Marvin
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
Google Assistant now offering a wide range of games for kids and families
Oct 24, 2017 by Greg Sterling
Fun is a competitive battleground in the smart speaker race.
How to use long-tail keywords to build your short-tail rankings
Oct 24, 2017 by Stoney deGeyter
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.
How to increase B2B traffic by 192% in five months
Oct 24, 2017 by Andrew Dennis
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
A bigger Bing for your buck
Oct 24, 2017 by Sponsored Content: CallTrackingMetrics
Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […]