SearchCap: Google mobile first index, fact checking partnership & Landy Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Tips to troubleshoot your technical SEO
  Oct 26, 2017 by Patrick Stox

  Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.

• 3 ways to build a better agency-client relationship
  Oct 26, 2017 by Brett Middleton

  Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.

• All Google Manual Penalties Explained from SMX East
  Oct 26, 2017 by Aleyda Solis

  Eric Enge shared insights at the “All Google Manual Penalties Explained” session.

• Landy Awards Gala spotlights top performers in the SEO & SEM industry
  Oct 26, 2017 by Amy Gesenhues

  Here’s the full list of winners from last night’s third annual Landy Awards event, sponsored by Google, Acronym Media and Stone Temple.

• Google announces new Poynter partnership to train more news fact checkers globally
  Oct 26, 2017 by Greg Sterling

  Support of the International Fact-Checking Network will provide tools and training for more fact checkers around the world.

• Google’s mobile-first index has rolled out for some sites & will be implemented very slowly
  Oct 26, 2017 by Barry Schwartz

  Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the process should be out soon.

• 9 stories of great brands creating engaging content experiences
  Oct 26, 2017 by Digital Marketing Depot

  Get inspired by these stories from brands like FedEx, Centermark, Dell and more.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• SEO Ranking Factors in 2017: What’s Important and What’s Not
• 5 ways to sell more this holiday season with Google’s updates to shopping ads
• B2B developer marketing? It’s complicated.
• Let customers drive email’s cadence
• Amazon to give Prime customers free access to paid Alexa skills content
• Segment launches Personas to capture its ecosystem data into customer profiles
• Survey: Most consumers unaware that paid influencer posts are #ads
• Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel

Search News From Around The Web:

• DoubleClick Search vs. the AdWords UI: Weighing Your Options, 3Q Digital
• How to Diagnose a Google Fred Penalty (Quick Tips And Facts), ignitevisibility.com
• How to do a competitive analysis (free template included), Moz
• How To Optimize Your Site To Get DuckDuckGo Traffic, Search Engine People
• AdWords Global Site Tag Implementation Guide, PPC Hero
• Google Showing People Also Ask Box More Now, Search Engine Roundtable
• Google: Potential Spam Issues With Changing Article Dates, The SEM Post
• How Important Is Anchor Text?, Social Patterns
• How to Do Keyword Research For Your Content, Conductor
• How to get featured snippets, Yoast

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