SearchCap: ‘Yext for Food’, Google quality score & Local Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads launches automated bid strategy to ‘Maximize Clicks’
  Oct 10, 2017 by Susan Wenograd

  Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.

• The ever-increasing importance of usability and trust in link building
  Oct 10, 2017 by Julie Joyce

  Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.

• Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen
  Oct 10, 2017 by Barry Schwartz

  On his 156th birthday, Google celebrates the life and contributions of this Norwegian scientist, diplomat, humanitarian and athlete.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Oculus looks to improve VR app discovery with content-based search
• ‘High-quality content’ tips from Google’s own style guides
• 4 ways to revamp your email creation process
• Facebook opens up Stories to Pages so that someone will use the feature
• YouTube location extensions & in-store visits measurement come out of beta
• Live from Facebook-owned Oculus’s annual VR conference: Day 2
• 4As, ANA & IAB push self-regulatory digital ads standards program
• The latest social media craze for marketers: Going offline
• 3 ways to leverage location this holiday season
• Brandwatch adds more content intelligence by buying BuzzSumo
• Qubit launches an Instagram-like, AI-powered product news feed for mobile<
• How marketers are wrestling with virtual reality’s adoption issue
• How Facebook is connecting its 2D social network with the VR version
• Updated for 2017! Enterprise Paid Media Campaign Management Platforms

Search News From Around The Web:

Industry

• Google just bought a podcast app cofounded by former Netflix executives, Business Insider
• Google to give $1 billion to nonprofits to help Americans get jobs in the new economy, USA Today
• What tech backlash? Google, Facebook still rank high in polls, Wired

SEO

• Closing a spider trap, fix crawl inefficiencies, Yoast
• The SEO Apprentice’s Toolbox: Gearing Up for Analysis, Distilled

Link Building

• Category page link building for ecommerce sites. The good, the bad and the ugly., BuiltVisible

Local & Maps

• Lyft says it will use Google Maps as its default navigation tool for drivers, The Verge

The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land.