SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s updated iOS app pulls in YouTube videos, menus & more
  Jan 4, 2017 by Matt McGee
  Version 22 gives searchers fewer reasons to need to leave the app.
• Get your digital transformation efforts in full gear by attending the MarTech Conference!
  Jan 4, 2017 by Search Engine Land
  Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9–11 at the world’s premier marketing technology conference!
• A comprehensive guide to SSL certificates
  Jan 4, 2017 by Stephanie LeVonne
  Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne’s helpful guide to SSL certificates and get informed.
• 2016 in review: Insights for search marketers from Bing Ads
  Jan 4, 2017 by Christi Olson
  Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
• Why you should budget for call tracking in 2017
  Jan 3, 2017 by Digital Marketing Depot
  With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue — not just within the purview of marketing, but across the entire organization.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 17 link resolutions for 2017
• The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
• The fake information epidemic and how it will hurt local search in 2017
• Local SEO is about so much more than tools
• MarTech Landscape: What is a beacon?
• Cheap data: You are about to get so much better at marketing
• Lenovo debuts Amazon Alexa-powered smart speaker at CES
• YouTube Labs pairs brands & agencies with creators to produce platform-relevant content
• The state of direct response video on Facebook
• How to leverage influencers for SEO

Search News From Around The Web:

Link Building

• Guide to White Hat Link Building, Crazy Egg
• The Definitive Guide to Enterprise Link Building, Kaiser the Sage

Local & Maps

• New AIs Offer Surprisingly Traditional Results for Local, Street Fight

Searching

• SearchResearch Challenge (1/4/17): The phases (and more!) of the moon, SearchReSearch

SEM / Paid Search

• A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features, Kiss Metrics
• Paid search sales soar 45% from Thanksgiving to Christmas Day, Internet Retailer
• Set Up Account-Wide PPC Promos In 5 Minutes, PPC Hero

SEO

• SEO Predictions for 2017, Expert Insight to Plan for Success, ignitevisibility.com
• Ask Yoast: can I cancel a 301 or 410 redirect?, Yoast
• Differences in Google Search Console Link Report for Small & Large Sites, thesempost.com
• Five SEO Challenges to look out for in 2017, Builtvisible
• Is Long Form Content Best? The Surprising Reason This Is the Wrong Question, Stone Temple
• SEO Consultant vs. Agency: Which Is Best?, Leverable SEO
• SEO Predictions for 2017, Expert Insight to Plan for Success, Ignite Visibility

The post SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads appeared first on Search Engine Land.