SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google confirms it’s rolling out new reviews format for hotels
  May 24, 2017 by Barry Schwartz

  It’s official, Google is rolling out the more graphical user interface for hotel reviews.

• AdWords gets Google Optimize & Google Surveys 360 integrations
  May 23, 2017 by Ginny Marvin

  Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.

• Spotted: AdWords reporting dashboards that can be scheduled & shared
  May 24, 2017 by Ginny Marvin

  Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.

• Crafting a successful holistic search approach
  May 24, 2017 by David Freeman

  Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

• New study on featured snippets within Google reveals growth & optimization techniques
  May 24, 2017 by Barry Schwartz

  Study shows nearly 30% of the Google results have featured snippets.

• The consumer decision journey in the increasingly complex search retail marketplace
  May 24, 2017 by Christi Olson

  As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

• MarTech is coming! MarTech is coming! To Boston Oct. 2-4
  May 24, 2017 by Scott Brinker

  Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]

• The silent revolution of search
  May 24, 2017 by Sponsored Content: LiveRamp

  Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far, […]

• New RLSA Strategies for Search Marketers
  May 23, 2017 by Digital Marketing Depot

  Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google is testing variations of black links in search results
• Want more links? Be more likable.
• Stop oversimplifying everything!
• Making martech usable
• Behind the scenes of the Martech 5000 Landscape [Podcast]
• MarTech is coming! MarTech is coming! To Boston Oct. 2-4
• Blippar launches ‘first AR digital ad unit’ that doesn’t need an app
• Datorama adds Genius AI to its marketing data platform
• 12 email marketing fundamentals to master
• E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
• Not getting what you want from your outreach emails? Follow these 10 steps.
• The silent revolution of search
• Pinterest adds autoplay video ads to feeds, search results
• Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Search News From Around The Web:

Local & Maps

• Making Your Content Locally Relevant, Search Engine People

Link Building

• This Is How to Build Links Now: 10 Data-Backed Tips, WordStream

Searching

• SearchResearch Challenge (5/24/17): Finding tweets from a particular place, SearchReSearch

SEO

• Functional SEO Requirements For a New Website, State of Digital
• Google Says There Is Not Limit To How Many Times Your URL Can Show On First Page, Search Engine Roundtable
• How Do You SEO Categories & Tag Pages? #AskanSEO, Search Engine Journal
• How to Onboard an SEO Agency (Checklist), BruceClay.com
• Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content, Moz
• Want Google To Comment About SEO Myths? Tell Gary., Search Engine Roundtable

SEM / Paid Search

• What You Need to Know About Google’s New Maximize Conversions Bidding Strategy, Seer Interactive

The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land.