Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing launches bots for local businesses
May 22, 2017 by Greg SterlingBots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
- [Podcast] The Google I/O 2017 recap: Lens, Assistant & more
May 22, 2017 by Matt McGeeIn our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
- Study argues Yelp drives higher conversions than Google and Facebook
May 22, 2017 by Greg Sterling92% of respondents said they made a purchase after visiting the site.
- 5 reasons why websites still matter to local search in 2017
May 22, 2017 by Wesley YoungMore and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
- Richard Oakes Google doodle honors activist who championed rights of the American Indian
May 22, 2017 by Amy GesenhuesThroughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.
- Stop overloading your Local SEO content!
May 22, 2017 by Greg GiffordDeveloping content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
- 7 Real-World Tips for Better Social Engagement
May 19, 2017 by Digital Marketing DepotPepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex: new social networks […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
- To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
- At IAB Programmatic Symposium, digital advertising looks to grow up
- Eye-tracker Tobii acquires fellow eye-tracker Sticky
- Ad fraud detection: A guide for marketers
- 5 strategies to improve your ad copy
- MarTech, conversational UI, and the future of connecting with customers
- Using search and social to support TV advertising
- The effect of Moore’s Law on behavioral marketing
- 7 Real-World Tips for Better Social Engagement
Search News From Around The Web:
Industry
Local & Maps
- Should You Add City to Your Business Name at Google My Business?, Mike Blumenthal
- The Netherlands gain more mass transit details in Apple Maps, appleinsider.com
- The Peru Floods with Google Earth, Google Earth Blog
Link Building
Searching
- Answer: Finding cartoons despite their descriptions, SearchReSearch
- Google Assistant A Standalone App, Why Not Part Of Google App, Search Engine Roundtable
SEO
- 5 Important Tips to Make Your Mobile Design SEO Friendly, Search Engine Journal
- 194: 5 SEO Tools for Bloggers, ProBlogger
- Ask Yoast: Block your site’s search results pages?, Yoast
- Forecasting SEO: How Do I Determine the Value Of A Keyword?, Leverable SEO
- Location Data + Reviews: The 1–2 Punch of Local SEO, Moz
- Was There Google Algorithm Update Last Week? What Is Going On?, Search Engine Roundtable
- When Google Tells You That Your Web Site Sucks, Search Engine Roundtable
Search Marketing
The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land.
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