SearchCap: AdWords ad label, Google site search & local guidelines

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Official: Google’s green outlined ‘Ad’ label replacing solid green version
  Feb 22, 2017 by Ginny Marvin

  The new label for search text ads is now rolling out globally.

• Updated Google My Business guidelines disallow virtual offices as service-area businesses
  Feb 22, 2017 by Barry Schwartz

  Recently updated Google guidelines clarify how virtual offices are handled for Google My Business listings.

• Maile Ohye has left Google
  Feb 22, 2017 by Barry Schwartz

  The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years.

• Google to sunset Google Site Search by end of 2017
  Feb 21, 2017 by Barry Schwartz

  Google is telling their Site Search customers they have to find a new internal search engine service.

• Why UX is pivotal to the future of SEO
  Feb 22, 2017 by David Freeman

  As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.

• Has machine learning created a new model for SEO ranking?
  Feb 22, 2017 by Larry Kim

  When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.

• 7 ways small retailers can compete with retail giants using Google Shopping
  Feb 22, 2017 by Andreas Reiffen

  Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Will my organic rankings suffer if I don’t have a blog?
• Hyperlocal marketing will soar in 2017: 5 tips to stay on top
• Skyhook announces ‘next-gen geofencing’ based on global WiFi database
• 3 ways artificial intelligence is transforming B2B marketing
• Case study: Location data outperforms online signals as e-commerce targeting tool
• How to keep your app users from dumping you
• Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
• Instagram’s carousel format can now include more posts, be used outside of ads
• Beyond the ad: How to incorporate purposeful mission into brand practices
• Dovetale launches tool for automatically finding influencers through photo-matching
• Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge

Search News From Around The Web:

Local & Maps

• Google Earth imagery update, earthquake and fire, Google Earth Blog
• Proximity to Searcher is the New #1 Local Search Ranking Factor, Moz
• The Difference-Making Local Ranking Factor of 2020, Tidings

Link Building

• The Beginner’s Guide to Link Building, theupperranks.com

Searching

• Don’t Panic: Google Site Search Replacements, Portent

SEO

• 7 Local SEO Strategies To Give Your Business A Boost, Search Engine People
• Ask Yoast: duplicate content issues on my shop?, Yoast
• Firebase: Google’s All-in-One Solution, periscopix.co.uk
• Google Says Stop Using URL Fragments, Search Engine Roundtable
• Google’s Advice on "How to Hire a Good SEO" Explained, WebRanking
• The Biggest SEO Challenges and How to Meet Them #semrushchat, SEM Rush
• Video Deep Dive: Getting review rich snippets and the benefit of rich snippets on single location websites, Local University

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