SearchCap: Google algorithm changes, Google Maps lists & people also ask

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: No comment on possibility of a Feb. 7 algorithm update
  Feb 13, 2017 by Barry Schwartz

  Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google’s search rankings algorithm.

• 7 tips for small manufacturers thinking about using AdWords
  Feb 13, 2017 by Dianna Huff

  New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.

• ‘Things to do near me’ SEO
  Feb 13, 2017 by Andrew Shotland

  Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries.

• Google Maps new feature lets users create lists of saved places that can be shared & accessed offline
  Feb 13, 2017 by Amy Gesenhues

  Users can keep track of saved places and share lists with others via text, email and popular messaging apps.

• What is a pangolin? Google Valentine’s Day doodle series & pangolin game come to desktop
  Feb 13, 2017 by Amy Gesenhues

  After launching its first Valentine’s Day doodle two days ago on mobile, Google is now sharing the doodle and its accompanying game on desktop.

• Google’s ‘people also ask’ search feature officially gains dynamic loading
  Feb 13, 2017 by Barry Schwartz

  Google’s people also ask feature has gained a new way for searchers to explore topics in the desktop and mobile search results.

• What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal
  Feb 11, 2017 by Amy Gesenhues

  Day one of Google’s Valentine’s Day doodle series launched on mobile only and includes a game featuring the endangered pangolin species.

• Pinterest hires head of Google senior image search engineer Randy Keller
  Feb 10, 2017 by Greg Sterling

  Hire comes at a time when Pinterest is ramping up “visual discovery” tools.

• [Reminder] Upcoming Webinar: 5 Disruptions Reshaping Marketing As We Know It
  Feb 10, 2017 by Digital Marketing Depot

  Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical […]

• Florida court: Google permitted to delist sites regarded as spam under First Amendment
  Feb 10, 2017 by Greg Sterling

  The e-ventures Worldwide, LLC vs. Google case should have been dismissed earlier.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Report: Facebook activity dwindles in 2016, influencer marketing is up
• Performance and integration: The foundation of marketing technology stack success
• The impact (and lack thereof) of Google’s mobile popup algorithm
• Why brands should embrace UGC as part of their marketing strategy
• Report: Marketers like AI-based tools, but think they already have them
• Beyond the Like: Measuring Facebook Reactions
• Report: more than 13 million proximity sensors now deployed globally
• Google image search lead Randy Keller jumps to Pinterest

Search News From Around The Web:

Industry

• Inside the Google News team, Business Insider

Local & Maps

• Apple Maps gains public transit directions for Detroit/Windsor area, iphone.appleinsider.com
• Celebrate Valentine’s Day with Google Earth, Google Earth Blog
• Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing, Screenwerk

Link Building

• What is Google’s Penguin Algorithm, Really? [RESEARCH], Search Engine Journal

SEO

• 3 Major SEO Steps for a Website Relaunch, Search Engine Journal
• Ask Yoast: stop words in your focus keyword?, Yoast
• Dumbest Reasons to Hire a Local SEO Company or Person, LocalVisibilitySystem.com
• Google John Mueller On Fast Track Indexing Vs. Normal Indexing, Search Engine Roundtable
• Reporting Search Performance in Google Data Studio, online-behavior.com
• The Google Algorithm Update On February 7th Was Big, Search Engine Roundtable
• What Does Machine Learning and AI Really Mean for SEO?, Builtvisible

SEM / Paid Search

Search Marketing

• Communication Overload: Keeping Up with Google Search’s Constant Updates, Search Engine Journal
• How to Uncover Hidden Keyword-Level Data Using Google Sheets, Moz

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