SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Data Studio now connects to Search Console
  Feb 8, 2017 by Ginny Marvin

  Build more flexible reports and combine Search Console data with other data sources.

• Pinterest’s Lens app turns your phone’s camera into a search bar
  Feb 8, 2017 by Tim Peterson

  Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull related items on Pinterest. The company announced other new features that extend search beyond the query bar on Pinterest, such as a new way to find products […]

• 6 ways to grow your podcast audience with SEO
  Feb 8, 2017 by Stephan Spencer

  Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

• It’s time to get ready for the holidays (Yes, really!)
  Feb 8, 2017 by Dave Davies

  It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.

• Bing Ads rolling out list exclusions for retargeting ads
  Feb 8, 2017 by Ginny Marvin

  Audience exclusions will be available in all markets.

• Bing rejected 130M ads in 2016, including 17M tech support scam ads
  Feb 7, 2017 by Ginny Marvin

  Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.

• 5 A/B testing resolutions you should embrace in 2017
  Feb 8, 2017 by Sponsored Content: Zarget

  A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 3 local SEO tips that deliver business results
• Why is marketing so dang hard?
• Pinterest’s Lens app turns your phone’s camera into a search bar
• National Retail Federation predicts online sales will grow 8% to 12% in 2017
• NewsWhip opens up its history to show the social lives of stories
• mParticle announces single SDK for OTT streaming TV apps on Roku
• Devices don’t buy products; people do
• Pop the personalization filter bubbles and preserve online diversity
• Data: Store closings generate new shopping patterns, especially among Millennials
• 5 A/B testing resolutions you should embrace in 2017

Search News From Around The Web:

Industry

• 4 SEO Career Trends in 2017 [New Research], Search Engine Journal

Local & Maps

• Google Local Pack Showing Stars For Listings With One Review, Search Engine Roundtable
• Google’s Waze App Is Morphing Into A Low-Cost Congestion Fighter Via Carpool, Forbes

Searching

• Android Wear 2.0: Make the most of every minute, Google Blog
• Bug: Google Showing Desktop URLs In Mobile Results, Search Engine Roundtable
• Corpus for Classifying Search Queries by User Intent, Web Search
• SearchResearch Challenge (2/8/17): Large numbers of ladybugs and dogfish?, SearchReSearch

SEO

• Did the Groundhog Update Just Take Place at Google?, Go Fish Digital
• #AskanSEO: Questions on What Affects SEO Visibility, Search Engine Journal
• Can an A/B Test Tool Really Make SEO Experts Obsolete?, SEO Theory
• Five Really Terrible SEO Ideas, Smokehouse SEO
• Google Doesn’t Crawl to See What is On 404 Pages; No SEO Benefit, The SEM Post
• Google Search Algorithm Update February 7th Likely, Search Engine Roundtable
• Google: HTTPS URLs More Likely To Be Canonical In Google’s Duplicate Content Clustering Algorithm, Search Engine Roundtable
• Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People, Moz
• SEO Basics: How to improve your mobile site, Yoast
• The ROI of SEO: How to Calculate the Value of Organic Search Traffic, Optimist

SEM / Paid Search

• A Google AdWords MCC Account Can Manage 85,000 Client Accounts, Search Engine Roundtable
• Bing Ads Keyword Planner available for FR and DE customers, Bing Ads Blog
• Hidden Costs in your Bid Strategy: Incremental Measurement, PPC Hero
• How To Use AdWords Ads IF Functionality, PPC Hero

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