SearchCap: Local SEO, traffic declines & AdWords competition

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• [Reminder] Upcoming webinar — Tips for better brand/agency creative collaboration
  Feb 21, 2017 by Digital Marketing Depot

  We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration. You’ll learn: how […]

• Keeping an eye (or three) on your AdWords competitors
  Feb 21, 2017 by Daniel Gilbert

  Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.

• Time is running out to score the deepest discounts to MarTech San Francisco
  Feb 21, 2017 by Search Engine Land

  MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!  

• Will my organic rankings suffer if I don’t have a blog?
  Feb 21, 2017 by Stephanie LeVonne

  A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.

• Hyperlocal marketing will soar in 2017: 5 tips to stay on top
  Feb 21, 2017 by Jim Yu

  As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• [Reminder] Live Webinar–Tips for better brand/agency creative collaboration
• Walmart reports 29% growth in US e-commerce
• Report: Android app eCPMs beat iOS for first time in Q4
• Dos and don’ts of PPC advertising for universities
• Marketing Land’s guide on how to use Snapchat
• Time is running out to score the deepest discounts to MarTech San Francisco
• 6 business types that reap the most reward from local SEO
• Are you buying #AlternativeEmailFacts as truth?
• Google’s YouTube to undergo MRC audits for video viewability measurement
• With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error
• With renegotiation complete, Verizon to pay $350 million less for Yahoo

Search News From Around The Web:

Industry

• Google Employees Help In Forums Only When They Have To, Search Engine Roundtable

Local & Maps

• 3 Million Square Kilometers of New Imagery in Eastern Canada, Bing Maps Blog
• Fun with Google Earth’s terrain exaggeration, Google Earth Blog

Link Building

• Black Hat Forums Argue About Value Of PBNs In 2017, Search Engine Roundtable
• Your Essential Guide to Internal Content Linking, Search Engine Journal

Searching

• SearchResearch Challenge (2/20/17): Weather causes pain?, SearchReSearch
• Check Fake News, Majestic Blog
• Google Testing New Format For Related Searches, Search Engine Roundtable

SEO

• SEO Mythbusters: Top marketers share the most counterintuitive SEO truths, ahrefs.com
• Was The February 7th Google Update A Google Phantom Update?, Search Engine Roundtable

SEM / Paid Search

• 4 Red Flags Of Ineffective PPC Account Structure, PPC Hero
• Bing Ads Begins Showing Product Ads Carousels in Search Results, The SEM Post
• Branding Success: How to Use PPC to Amplify Your Brand, Moz
• Optimize Your AdWords Search Targeting Using Audience Data, Metric Theory
• Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation, The SEM Post

The post SearchCap: Local SEO, traffic declines & AdWords competition appeared first on Search Engine Land.