SearchCap: Bing Shopping feeds, Google HTTPS & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
  Apr 24, 2017 by Wesley Young

  Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.

• Bing Shopping Campaigns get inventory feeds, search query reports at product level
  Apr 24, 2017 by Ginny Marvin

  New updates are aimed at enabling timely feed uploads and informing title optimization.

• Be a mad scientist to be more successful in local SEO
  Apr 24, 2017 by Greg Gifford

  The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.

• Moz report: 50% of page one search results are HTTPS
  Apr 24, 2017 by Barry Schwartz

  Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017.

• Earth Day Google doodle offers up conservation tips to help save the planet
  Apr 21, 2017 by Amy Gesenhues

  Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.

• Google Analytics 360 & the Move to Enterprise Analytics
  Apr 21, 2017 by Digital Marketing Depot

  As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google trying TV ad buying again with DoubleClick Bid Manager
• LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
• The Mufasa Metric: Rethinking attribution in the Engagement Economy
• Amazon launches self-serve marketplace for subscription-based sellers
• [Reminder] Live Webinar: 5 Hottest Trends in Advanced Analytics
• 5 must-dos for SEO beginners
• Images: Your easiest page speed win
• Snapchat starts selling Sponsored Geofilter ads thru its API as travel, event seasons kick off
• ColorTV adds search to its OTT services with purchase of Guidebox
• My advice to Google and Facebook on brand safety
• 4 ways to measure and realize the value in your content
• LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week
• How 7 leading brands are winning at paid search

Search News From Around The Web:

Industry

• How Google Cashes In on the Space Right Under the Search Bar, New York Times
• PSA: Don’t Ask Google If Spamming Is Allowed, Search Engine Roundtable
• The Underestimated Power of Serendipity in Personal Branding and Marketing, State of Digital

Local & Maps

• Exploring home with Google Earth, blog.google
• Google Adds Product & Service Menu Links to the Knowledge Panel, Mike Blumenthal
• A Tour Maker for the new Google Earth, Google Earth Blog
• Apple hires a couple Google satellite executives for reported hardware project, TechCrunch
• Apple Maps gets transit mode for Paris, TechCrunch
• Google Spam Hall of Shame, Mike Blumenthal
• Google Testing "View Rates" Call To Action For Hotel Listings Search Results, Search Engine Roundtable
• Local reviews in your language – wherever you are, Google Blog
• When Breaking Google’s Guidelines Is Almost Necessary with GMB, Street Fight

Link Building

• Does your link building need A Whack On The Side Of The Head?, Majestic Blog

Searching

• Google Testing Dropping AMP Logo From Search Results, Search Engine Roundtable
• How big will voice search be in 2020?, Branded3
• SearchResearch Challenge CONTINUED! (Can you build an interactive widget for the island viewing problem?, SearchReSearch

SEO

• Google Has No Plans To Boost HTTPS Ranking Factor, Search Engine Roundtable
• Google On Personalized Search: Ages, Nope & Previous Searches, Yes, Search Engine Roundtable
• Out of stock product – what to do with product page?, Yoast
• Paid UK Review platforms – Which is the right choice for SEO?, SEM Rush
• SEO: Harnessing Domain Authority across Multiple Websites, Practical E-Commerce
• Understanding Google Updates, martinibuster.com
• Why You Should Not Overlook These Three SEO Audit Tasks – Here’s Why #115, Stone Temple

SEM / Paid Search

• Thoughts About PPC Conversion Tracking, PPC Hero

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