SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
  Apr 25, 2017 by Danny Sullivan

  Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

• Google reaffirms 15% of searches are new, never been searched before
  Apr 25, 2017 by Barry Schwartz

  Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before.

• Local search update: ‘Best’ filter invading the local pack
  Apr 25, 2017 by Conrad Saam

  We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’

• Evaluating PPC talent, part 1: Where to begin
  Apr 25, 2017 by Brett Middleton

  How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

• Content and links: It really does take a village
  Apr 25, 2017 by Julie Joyce

  Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.

• 4 myths of paid search bidding
  Apr 24, 2017 by Digital Marketing Depot

  Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently will not deliver the same […]

• Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
  Apr 24, 2017 by Scott Brinker

  We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook tests its News Feed with a new form of Related Articles
• 5 ways to monetize your social media followings
• Weather Company’s data now available to any advertiser through LiveRamp
• Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
• Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

Search News From Around The Web:

Local & Maps

• Apple Maps expands into Middle East with Traffic for Saudi Arabia, United Arab Emirates, appleinsider.com
• Bulk GMB Insights Reporting: What It Means For You & Your Business, Seer Interactive
• Some insight into Google Earths 3D imagery, Google Earth Blog
• Best Searches Now Default to +4 Star Listings in the Local Pack & Increased Granularity, Mike Blumenthal
• How maps and machine learning are helping to eliminate malaria, Google Blog

Link Building

• The State of Links: Yesterday’s Ranking Factor?, Moz
• Google Says Links From High Search Traffic Pages Aren’t More Valuable, Search Engine Roundtable

Searching

• Even better translations in Chrome, with one tap, Google Blog
• Getting Started with Visual Search, State of Digital

SEO

• The Value of Log File Analysis, Stone Temple
• Google’s John Mueller: Not Aware Of Any Such Update, Search Engine Roundtable
• GoogleBot Doesn’t Understand What You Are Saying In Audio Files, Search Engine Roundtable
• Why Thin Content Still Ranks as a Top SEO Issue to Solve, BruceClay.com
• 6 Real Benefits of Organic Search Traffic, theupperranks.com
• On-page SEO Tips: Three Things You Can Do Right Now, problogger.com
• Study shows that new TLDs can rank like other TLDs, but not much else, Domain Name Wire

SEM / Paid Search

• Using Supermetrics To Report PPC Projected Lag Revenue, PPC Hero
• 3 Bing Ads Features which are Pretty Cool, Vertical Leap Blog
• Improve Your GDN Targeting with Google Display Content Keywords, Metric Theory

Search Marketing

• Google Confirms Organic & Paid Search Policies Don’t Always Align, Search Engine Roundtable

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