SearchCap: Google Home users, Apple expands search ads & Google suggested video clips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Apple expanding successful Search Ads to three new English-speaking markets
  Apr 19, 2017 by Greg Sterling

  Ads will begin serving in the UK, Australia and New Zealand on April 25.

• Google Home can now support and distinguish up to six separate users
  Apr 20, 2017 by Greg Sterling

  The new feature, which rolls out today, enables multiple users to receive personalized results.

• Google tests ‘suggested clip’ in search results where video jumps directly to the answer
  Apr 20, 2017 by Barry Schwartz

  Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video.

• 2017 SEM growth hacks: Monster growth from brand protection
  Apr 20, 2017 by Lori Weiman

  Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

• SEO & intelligent content: Discovery, connection and improved performance
  Apr 20, 2017 by Jim Yu

  Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.

• Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
  Apr 20, 2017 by Search Engine Land

  Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. The agenda is packed with sessions focused on SEO […]

• Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
  Apr 20, 2017 by Megan Hannay

  Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• SEO & website design: Everything you need to know
• Is Ripoff Report subverting Google take-downs?
• Report: Digital ad growth slows to single digits for first time
• Personalization in a post-brick-and-mortar world
• Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
• Oracle adds ad verification to its data wheelhouse by acquiring Moat
• Optimizely buys Experiment Engine for its optimization tools
• Google introduces fully-automated ‘Smart’ display campaigns
• Report: Google Chrome may include ad blocker in both desktop and mobile versions
• Facebook’s Places Graph makes 140 million locations available to developers for free

Search News From Around The Web:

Industry

• You Probably Shouldn’t Forge a Judge’s Signature to Solve Your SEO Problems, Motherboard

Local & Maps

• Google GMB Upgrades Bulk Listing Insights and Provides High Traffic Store Data, Mike Blumenthal
• Get lost in earth’s beauty from space, Google Blog
• GMB Now Allows All Dashboard Accounts to Access 18 months of Data, Mike Blumenthal
• The Ghent Altarpiece: how we digitized one of the most influential artworks of all time, Google Blog

Link Building

• New: Trust Flow History Tool now has 18 months History, Majestic Blog

Searching

• SearchResearch Challenge (4/19/17): Can you build (or find) an interactive widget for the island viewing problem?, SearchReSearch
• Google’s search algorithms act as our brains—but what are they trying to get us to think?, Quartz

SEO

• 9 Local SEO Experts Share One Secret to their Success, Search Engine Journal
• Building a B2B Mobile SEO Strategy? 5 Key Points To Consider, komarketing.com
• Google Fixes Fetch As Google & Submit URL Form, Search Engine Roundtable
• Improve local SEO with Google My Business, Yoast
• Large Site SEO Basics: Faceted Navigation, Moz

SEM / Paid Search

• 3 AdWords Features You Are Underutilizing, PPC Hero

Search Marketing

• 8 Google Trends tips anyone can use, Vertical Leap

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