SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google Assistant bests rivals for questions answered and overall accuracy
  Apr 27, 2017 by Greg Sterling

  Cortana was second for questions answered, Alexa second-best for accuracy.

• What your paid search KPI says about you
  Apr 27, 2017 by Andy Taylor

  Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?

• Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
  Apr 27, 2017 by Ginny Marvin

  The program, coming out of pilot, spotlights offers in Bing product ads.

• IAB: Paid search was 48 percent of total digital spend in 2016
  Apr 27, 2017 by Greg Sterling

  Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.

• Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
  Apr 27, 2017 by Ginny Marvin

  The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.

• Keyword tiering: A systematic way to juggle your AdWords priorities
  Apr 27, 2017 by Jacob Baadsgaard

  Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.

• 4 critical touch points to reach consumers and deliver an effective ad campaign
  Apr 26, 2017 by Digital Marketing Depot

  Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there themselves. Preemptive planning, tracking preferences and behavior, targeting, SEO, modern-day campaigns have tried it all in an effort to be seen and heard by their ideal consumer. For success in today’s digital marketing world, you need a […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• The modern marketer’s guide to machine learning algorithms
• Simple tips to get your app indexed, ranked & installed
• What is the value of a ‘Like?’
• Oracle adds chatbots, smarter recommendation engine to its Clouds
• Why B2B needs artificial intelligence
• Facebook Marketplace update: 8% more spend is being pushed to Audience Network
• With new funding & a growing userbase, Quora makes its pitch to advertisers
• Facebook begins retargeting potential travelers with ads featuring flight info
• Get started with lead nurturing
• iSpot launches TV conversion analytics to tie TV ads to digital actions

Search News From Around The Web:

Industry

• The secret lives of Google raters, Ars Technica
• Yandex Announces First Quarter 2017 Financial Results (NASDAQ:YNDX), ir.yandex.com

Local & Maps

• Introducing structured menus in the Google My Business API, Google Geo Developers Blog
• Google Earth Imagery Update – Plane Crash in Pakistan and Landslide in Ethiopia, Google Earth Blog
• How Do Online Reviews Impact Click-Through Rates & Trust? New Research, brightlocal.com
• You Offer 10 Services and Serve 10 Cities, So You Create 100 City Pages? Why City-Page Proliferation Is Dumb, LocalVisibilitySystem.com

Link Building

• Removed a URL from a Disavow File? Here’s How Long it Will Take to See Results, Bill Hartzer

Searching

• Gboard for Android gets new languages and tools, Google Blog
• SearchResearch Challenge CONTINUED AGAIN! (Can you build an interactive widget for the island viewing problem?), SearchReSearch
• Google Updates Their How Search Works Site, Search Engine Roundtable
• Introducing the Google Assistant SDK, Google Developers Blog
• Rating the Smarts of the Digital Personal Assistants, Stone Temple

SEO

• Building A Better Website Indirectly Helps You Rank Higher In Google, Search Engine Roundtable
• From in-house to agency SEO: tree learnings from my first month, State of Digital
• Google Request Indexing & Crawl Direct Links Not A Replacement For Sitemaps, Search Engine Roundtable
• Just Because It is A Google Patent Or Research Paper Doesn’t Mean Google Uses It, Search Engine Roundtable
• New: Majestic Now Easier to Use, Majestic Blog
• Product content management is the secret sauce for SEO & SEM strategies, SEM Rush
• SEO Agencies Spamming Google? Google Would Take A "Fair Look" At Them, Search Engine Roundtable

SEM / Paid Search

• 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing, KoMarketing

Search Marketing

• University of Phoenix Leads Online Education Advertisers in Paid Search, AdGooroo

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